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#1: Social Networking. Social media for casino marketing in theory is quite simple—we take your existing content in the form of events, promotions and tournaments and seed it out to the virtual world where the fans do the rest. Take, for example, monthly tournaments, drawings or prizes. Welcome to Ocean Social Casino! Play hundreds of online slots and casino games for free! Including blackjack, roulette, video poker and much more!
Casinos are sometimes still associated with images of senior citizens puffing away on cigarettes as they sit at slot machines. But today’s casinos have a diverse mix of clientele on their floor that range from the young to the old to the in-between. Digital marketing is a big reason for this. Successful casinos these days have an effective social media strategy working for them. One that not only lures first timers through their doors but anyone that “likes” them on Facebook and “follows” them on Twitter. One that establishes brand identity and helps foster customer loyalty.
Truly harnessing the promotional power of social media isn’t an easy task. It takes time and work. You don’t just set up a few social media profiles, lean back, start trending, and make it rain. Daily content must be pushed out to drive repeat visits, customer engagement, service, and referrals. Content that is interesting enough to get likes, retweets, and generate the kind of social shares to take your message and advertising viral.
With more states legalizing gambling, and more casinos competing against one another, your online marketing approach must draw in your audience. Here are a few suggestions to help you achieve a return on your investment.
Plug Casino Events
Okay, perhaps the Oak Ridge Boys aren’t the best example of casinos targeting a younger demographic, but we couldn’t find a corresponding image that promoted Jay Z and Beyonce’s casino gigs. Social media is a great way to promote upcoming events such as live music or comedy. It allows casinos to showcase booked talent with a YouTube clip as well as link to online ticket sales. If people in your network enjoy the YouTube video, or the artist showcased, they may even share your content with their fans or followers to further help you promote your upcoming live show.
Get Facebook Likes with Targeted Paid Ads
Paid Facebook ads are a great way to build awareness, promote casino events and live entertainment, and grow your fan base. Facebook allows you to test ads and implement highly selective targeting to reach the most relevant audiences. This will amp up social exposure and get your casino more Facebook likes. Many of those likes will be new and returning players – perhaps even big spenders.
Engage Your Audience with Promotions
One of the most powerful ways for a casino to engage its audience on social media is to post about contests, sweepstakes, and giveaways. This is a great way to generate a buzz and get players in the door. Certain promotions also allow casinos to collect information about their customers that can be used for other marketing purposes.
Let People Know About Big Winners
When people venture into a casino, they naturally have aspirations of hitting the jackpot and winning big. This optimism increases if they follow your casino on social media and routinely read about people – just like them – exiting the casino as winners. Make a big deal out of big winners.
Notify Players of Upcoming Tournaments
Competitive players are attracted to tournaments and guaranteed prize pools. Social media is a great way to keep this type of player updated on upcoming tournaments and opportunities to win the pot.
Showcase Community Presence
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Social media is all about building a sense of community and part of that is proving that you contribute to your community. Spotlight any regional public service or charitable contributions. Show support for local sports teams and causes. Demonstrate to your customers that your establishment gives back.
Conclusion
Today’s casino has an advantage that yesterday’s casinos didn’t have. Casinos today can continually engage customers and entice visitors with free points, free tickets, and free meals. They can also gain valuable insight into the likes and dislikes of customers. They can reward social activity - for instance, sharing online content with their friends and followers - with points and prizes. It’s no longer a case of relying on lady luck to push new business through your doors. Casinos are now scoring big with effective online marketing.
Social media is one of the most effective ways for casinos to get more customers in their doors, but it takes more than a little luck to succeed in the long run. To get the results you want, you need a social media strategy that will deliver.
Keep reading, and contact us online or at 888-601-5359 to learn more!
Why is social media important for casinos?
Social media gets you in touch with the people who want to become your customers. That means you can talk directly to your potential customers, listen to their suggestions, and address any complaints. It also lets you promote events and your website to your followers who act as a steady customer base.
When you start a social media strategy, you should create accounts on these five major networks:
- YouTube
These social media platforms connect you with your audience like never before. You can share news, graphics, videos, blog posts, employee profiles, and more to make your followers feel closer to you. Best of all, it also lets you have a two-way conversation with your customers so you can interact with them directly.
How to use different social networks
Different networks appeal to different audiences. To maximize your returns for your social media strategy, you need to use each different network to its fullest.
1. Facebook
Facebook is the king of social networks. It has billions of users, and almost everyone with an Internet connection has a Facebook profile in the United States.
Facebook works really well for showing people behind-the-scenes views of your casino. It’s also a great way to publicize any company updates, like building additions or upcoming events, and it provides one of the easiest and most intuitive ways to talk to your followers.
Beyond that, you can try posting about different topics to see what kind of posts get the best results. You could try promoting blog posts, running contests, or even asking simple questions, like “what’s your favorite kind of poker?”
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Regardless of your choice, you can gauge the success of your posts by the shares, likes, and comments that each one gets. It’s one of the simplest ways to quantify success on social media.
2. Twitter
Twitter is an exceptionally good social network for promoting anything related to your site and talking directly to your customers. Like Facebook, Twitter gives you direct contact with your customer base. Unlike Facebook, you have to be concise, quick, and informative all at the same time.
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This makes Twitter a great place for promoting links back to your website for blog posts, scheduled events, and more.
It’s also perfect for talking to customers who have complaints. You can publicly message them by mentioning them in your tweet, or you can direct message them to talk in private. Either way, you have a chance to solve a customer issue before it turns into a bigger problem.
When you’re measuring success on Twitter, you can look at the number of retweets and favorites that each of your tweets receives. Retweets are great because they get your message out to your followers’ followers, so your audience can increase explosively with every share. Plus, once other Twitter users see those retweets, they can follow you to increase your primary customer base.
3. Instagram
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Instagram is all about photos. It’s also one of the most-used social media networks among millennials, who are collectively all old enough to gamble. That means you can appeal to a young audience with a disposable income simply by sharing photos.
You have a ton of potential choices for material on Instagram, including pictures of your facilities, photos of people who win big at your tables, and even short videos. All of this comes together to create a smart, simple way that you can communicate with a young generation of thrill-seeking, fun-loving people — the exact customers you want in your casino.
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You can measure Instagram’s success similarly to how to you measure Facebook’s. The number of likes, comments, and shares all reflect the popularity of your post. The more you get, the better you’ve done!
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4. Pinterest
Pinterest is a unique social network in that it’s almost exclusively designed to share graphics. This makes it great for promoting image-based content like infographics and other data-based visuals.
It also works well for promoting content, particularly list-based blog posts. Content like that is the kind of bite-sized, easy-to-read material that thrives on Pinteret’s audience, and it can help you engage new customers that otherwise wouldn’t know about you.
Success on Pinterest is measured by pins and likes. Pins are basically shares, and they work similarly to retweets. Likes just show that people enjoyed what you posted. Both are excellent ways of telling whether or not something you created was successful.
5. YouTube
YouTube is the biggest video-based social network in the world, and it’s a thriving community of content producers and consumers that all interact together.
You can use YouTube to your advantage by showing customer-shot videos of winning, tours of your facilities, or commercial-like videos that encourage people to go to your casino. And while YouTube may have initially had a reputation for low-quality entertainment and production value, that’s no longer the case. If you want to make a good YouTube video, you need to make it right.
You can gauge your success on YouTube by views and subscribers. Views are the number of times people have watched your video, and subscribers are the number of unique accounts that actively follow you for new content. Like the previous social networks, the more you have of them, the better you’ve done.
WebFX knows social media
At WebFX, we have an entire social media team that works with these networks (and more) every day. We know what it takes to get businesses recognized online, and we know how to engage your customers to make them visit your casino.
Do you want more customers at your tables and slots? Contact us today to create your unique social media strategy!